Specializing in broadcast branding, motion systems, and digital storytelling for live news and documentary content. Managed multidisciplinary creative teams while developing show packages, graphics, and visual identities for Cheddar News and News 12.

Directed motion graphics and creative strategy for 350+ YouTube videos, helping grow the Cheddar News YouTube channel from under 100K to 950K subscribers while increasing average click-through rates by 3% through strategic thumbnail and branding design.

Designed the visual identity for NYC Revealed Seasons 1 & 2, contributing to Season 2 receiving Gold and Silver Telly Awards.